As a small business trying to scrape by and get our feet off the ground, Mud Pie Creative Lab’s partners came together and made a decision to draw on the crowd of folks surrounding each one of our lives, hopefully to help turn this dream into a reality.

Crowdsourcing is rooted in the concept of collective intelligence; meaning that information is collected, aggregated and vetted by the crowd.

When done right, the concept of drawing upon a crowd for help and insight cuts right to the chase: finding the absolute most effective solution. We are, essentially, screaming from the top of our lungs that we want and need insight, support and feedback from those around us. This is what crowdsourcing is all about.

Historically, our reference points and overall American corporate direction have been drafted and set by “experts.” Crowdsourcing turns everything upside down and labels all opinions and contributions as equal. This role-shift has a meaningful impact on all of us.

Crowdsourcing matters because it provides enabling and encouraging conditions to prompt participation in civil society and a cause to which to contribute. It does not matter if someone is documenting rural organic farming, developing the hippest iPhone app to integrate with Siri, or formulating a new dog food – there is a place to contribute personal wisdom and capital and have it accepted.

Burt Rutan and his team at Scaled Composites used crowdfunding to launch SpaceShip One into orbit and win the $10 million Ansari X Prize. The aim was to build and launch a spacecraft with three people into space twice in two weeks.

If an online “community” can help build and launch a rocket into space, isn’t it a relevant concept to help overcome our hurdles as a start-up?

It’s hard to think of another time when so many companies were asking their own communities for help in creating better business ideas and rewarding those sustainability ideas with investment funds and incubation support. You are our community and support.

We want this concept to be embedded into the working DNA of Mud Pie Creative Lab. We want you, our community, to be the central influence of our business process.

In turn, you should feel that your views turn into action and results for us as a company. Thank you so much for the support so far. It means the world to us as a company and as three siblings simply trying to be good stewards of their gifts.

Click to give into peer pressure! DO IT!