As an entrepreneur who runs his own business pages on Facebook, I realize that I’ve likely broken each of these at some point in time. I accept and recognize that. The unfortunate reality for other businesses, though, is that they neither see them as a problem nor plan to change the way they use Facebook as a tool to expand their reach.
We’ve all come across “that page.” You know, the one that we scurry to unlike as quickly as we liked? There are numerous ways in which a page can come across as annoying on Facebook, so here are six tips to help you avoid becoming “that page” that most normal “people” on Facebook hate.
Think of this as our version of a “best practices” for page owners geared towards entrepreneurs and small business owners.
ENGAGE YOUR FANS
If someone takes the time to post on your page or to send you a message, it’s only fair to respond (see rule #6). A good rule is that all comments should be matched with an appropriate response. It’s not only a reflection of your customer service, it also helps to increase your EdgeRank (Facebook’s News Feed algorithm).
DON’T ASK FOR LIKES
One of my biggest pet peeves is when I go to another page and see the owner begging for likes as if I don’t understand how Facebook works. Once a person has found your page, have enough respect for them to make their own decision on whether or not they want to become a fan or not. Give them a reason to become a fan of your page by the content you post and how you engage your users, not by some groveling attempt to add one more bump to your analytics for the week. Facebook users get it. They “friend” their friends and “Like” the pages that provide them useful and meaningful content relavant to their daily life.
DON’T POST BACK-TO-BACK
The last thing you want to do is clog up your fans’ newsfeeds. First off, the messages are muddled. People want simple on Facebook. The average Facebook user scrolls the entire length of a page every five seconds. If you’re posting multiple updates back-to-back, you’re confusing your message and your consumer. Secondly, it makes you very irritating to the fan and the odds of them “unliking” your page or hiding you from their newsfeed increase greatly. Make sure that you’re only posting when absolutely necessary. I wouldn’t do more than 10 a day, and that’s being very generous. Five would be more realistic. Finally, make sure that all 5-10 of those updates are unique.
CHECK YOUR SPELLING AND GRAMMAR
I know that we’re not all English majors here, but a simple proofread of your post prior to hitting “Post” is a necessity! Each spelling and grammar effor puts a ding in your professionalism, and you can’t afford to come across as ignorant and uneducated.
FOLLOW THE RULES
Review Facebook’s guidelines for pages and be sure that everything you’re doing is in accordance with their guidelines.
Say please, say thank you. Be kind and gracious. Coming across as simply a “nice” person will go a long way to drawing people to your business.